I believe they were referring to the filters inside the SNES, not inside the TV, since the TV has settings that undo any change from the filter. If those settings are wrong while watching TV, the user can fix it, but they won’t know whether their games look right or not, right?
This makes me realize part of the reason why some consoles other than SNES do a band pass on modulated chroma, instead of lowpassing before modulating. It ensures that the same change is done both on the reference colorburst and on the actual chroma information. The TV would then be able to correct for the exact right amplitude. When I used my Dazzle DVC100, OBS let me turn chroma AGC on or off. My 1985 Toshiba Blackstripe has a button that seems to toggle this too, but I’m not entirely sure if that’s what this is.
That brings up another problem of keeping the chroma signal at a certain nonstandard amplitude factor, which causes the luma and chroma artifacts to scale inverse-proportionally.